Credit: Johannes Arro / Brand Estonia
https://toolbox.estonia.ee/asset-page/438080-taste-estonia-honey-15-sec
https://toolbox.estonia.ee/asset-page/438080-taste-estonia-honey-15-sec
Meet Our Team
ABOUT US:
We are happy young team. We all like organic honey and we have passion for food. We are happy to help people start their own businesses and to serve our customers in England, United Kingdom. We believe that healthy body have healthy mind. We also believe for the better future for everybody!!
We are happy young team. We all like organic honey and we have passion for food. We are happy to help people start their own businesses and to serve our customers in England, United Kingdom. We believe that healthy body have healthy mind. We also believe for the better future for everybody!!
Martin Pold
Manager
WINNER of the Managing Director of the Year Awards.
Muu La Ltd is one of the 2022 winners of the SME Managing Director of the Year Awards. Organic Food Imports MD of the Year 2022. He have DSU VOLUNTEER SILVER AWARD from De Montfort University. He is Business Mentor (ABM - Introduction in Business Mentoring - Agile Group and ILM Foundation in Business Mentoring), who helps to start and grow businesses. He is passionate about organic food and likes to promote Estonian products in England. He's got Level 4 Certificate in Business Management and Enterprise from De Montfort University, Leicester Business School. He have Help to Grow: Management Essentials Certificate from Small Business Charter. He also have Highfield Level 3 Award in Emergency First Aid at Work (RQF) from Leicester College.
📌 Purpose & Motivation
1. Passion for Organic Food and Healthy Lifestyle
Martin Pold founded Muu La Ltd with a clear interest in organic, healthy food products — particularly organic honey. The company’s branding and product story emphasise organic lifestyle benefits such as improved mood, health, and well-being, and highlight organic, traceable honey imported from Estonia as a core offering.
2. Promoting Estonian Products in England
Part of his motivation is to bring and promote products from Estonia — especially quality organic goods like honey — to customers in England. This reflects both cultural and business interest in connecting his home country’s produce with a UK market.
3. Educating Consumers About Organic Food
The company also positions itself as educational, helping potential customers learn about the benefits of organic food and environmentally friendly products.
4. Startup Growth and New Business Opportunities
In company messaging, Martin has spoken about Muu La Ltd as a startup business seeking growth and investment, aiming to expand product sales and retail presence in the UK.
📌 Who He Is (Context for the Motivation)
Martin Pold is the Managing Director and founder of Muu La Ltd, registered in Leicester in January 2021.
He has a background in business management, mentoring and enterprise, and expresses a personal passion for organic food, environmental care and helping people start and grow businesses.
TESTIMONIALS
1. Sunil Makim, 1st First degree connection
Ocean , Road ,Air Import Operations Specialist | Customs Clearance Advisor | Shipping line Consignment Release | CDS & IPAFFS Expert | UK-EU-NI Trade Compliance | Freight Forwarding Consultant. December 20, 2025
"Really impressed with the quality and authenticity of Muula Honey. The flavour is pure, natural, and clearly produced with care. A great example of sustainable, high‑standard food craftsmanship. Highly recommended."
2. Jayalekshmi Geetha Rajendrababu, 1st First degree connection
Experienced Accounting and Administrative Professional | MBA Graduate | Skilled in Office Management, Financial Analysis, and Process Improvement January 24, 2025, Martin was Jayalekshmi’s client
"I had the opportunity to work with Martin during my Global MBA program as part of an executive company project where he was my client. Throughout the project, Martin was professional and collaborative, ensuring I had the necessary context and resources to complete the work. His openness to ideas and feedback created a constructive environment, allowing me to achieve the project goals effectively. It was a pleasure working with Martin and Muu La Ltd. and I wish him continued success in his endeavors."
3. Nick Penton, 1st First degree connection
January 23, 2025, Nick worked with Martin but on different teams
"I first met Martin while volunteering for a grassroots well-being charity. We regularly raised money through street fundraising in various cities throughout the Midlands, organised charity events, and attended brainstorming meetings. Martin's focused attitude, entrepreneurial spirit and innate tenacity were a great asset to his volunteering role."
4. Rev Elizabeth Maitland, 1st First degree connection
Lead Dog Trainer at Wellbeing Dogs, Project Leader at The Homeful Project, OCAC Priest at Liberal Catholic ChurchJanuary 21, 2025, Rev Elizabeth managed Martin directly
"Martin Pold volunteered with RECOVERY Assistance Dogs from April 2012 – September 2015. He campaigned against compulsion in order to stop people being forced onto drugs and instead found the best way to help each individual.
He encouraged people to talk about their experiences with mental health. He learnt how to do centering therapy and creative therapy. He blogged and did his best to remove the stigma. He went enthusiastically to many different events and places to raise money for the charity. Martin went into the community and hospitals to act as advocates for and support people suffering from wellbeing issues.
Martin raised funds by running Leicester Half Marathon in October 2012, qualified finish time for 13,1 miles was 2 hours 46 minutes. He designed the original RECOVERY Assistance Dogs logo. He was part of the "Party Animals" animation creative team. He organised the charity music event at De Montfort University's Student Union."
Written by Rev Liz Maitland 21.01.25 (former Founder Member and Executive Director of RECOVERY Assistance Dogs.)
5. Kelly Grounds, 1st First degree connection
Lecturer in Work-Based Learning and Development at Leicester Castle Business School. July 4, 2023, Kelly worked with Martin but they were at different companies
"Martin has been a wonderful supporter of students at DMU and is enthusiastic in helping where he can. He continues to be involved in activities and his support of students in the Executive Company Projects has been invaluable. Thanks Martin!"
6. Jonathan Wright, 1st First degree connection
Team Leader at First Contact Plus. June 26, 2023, Jonathan was Martin’s mentor
"Martin is one of the most hardworking and proactive people I have worked with. His business knowledge is excellent and he is an asset to any company."
7. Paavo Pärn, 1st First degree connection
Architects and engineers will earn more and clients will pay less. Iffent. January 6, 2020,Paavo managed Martin directly
"Martin is a great person. I know him from year 2004. He has leader personality and he can motivate people around him."
8. Steven Lyons, 1st First degree connection
Helping cutting edge businesses innovate, grow and gain access to finance. September 30, 2019, Steven was Martin’s mentor
"I've always found Martin to be someone who approaches work with a great attitude. In my dealings with him I've found him to be hard working and organised. I awarded Martin a "Start-Up Bursary" whilst at D.M.U because his business which imports niche meats was well researched and addressed a gap in the market. I was impressed with how he pitched the idea at the time and am happy to see that the business is still trading 7 years after it was formed."
9. Audrey Ekuban, MSc, 1st First degree connection
MSc Data Science | Research Assistant and P/T PhD Student at Knowledge Media Institute (KMI), STEM, The Open University. October 4, 2017, Audrey worked with Martin on the same team
"It was a pleasure to work with Martin for 3 days at DMU Replay: Launch Support. I found him to be extremely helpful."
10. Andres Pent, 1st First degree connection
worker at Jeld-Wenworker at Jeld-Wen. November 19, 2012, Andres and Martin studied together
"Martin is a great student and a very good sportsman. And a very good businessman."
11. Ryan Abbott, 1st First degree connection
I.T. coordinator at RECOVERY October 4, 2012, Ryan was senior to Martin but didn't manageMartin directly
"Martin is an enthusiastic and driven member of our charity. He manages to collect substantial fund on a weekly basis."
12. Miles Weaver, 1st First degree connection
Systems thinking for sustainability. January 4, 2012, Miles was Martin’s mentor
"Diligent and eager student - a business man to watch!"
13. Neil Sherriff, 1st First degree connection
Lecturer at De Montfort University. December 21, 2011, Neil was Martin’s teacher
"Martin is an extremely motivated student with a keen entrepreneurial spirit and brings his experience of international business to the academic environment, bringing enthisiasm and direct business experience to his group."
Ocean , Road ,Air Import Operations Specialist | Customs Clearance Advisor | Shipping line Consignment Release | CDS & IPAFFS Expert | UK-EU-NI Trade Compliance | Freight Forwarding Consultant. December 20, 2025
"Really impressed with the quality and authenticity of Muula Honey. The flavour is pure, natural, and clearly produced with care. A great example of sustainable, high‑standard food craftsmanship. Highly recommended."
2. Jayalekshmi Geetha Rajendrababu, 1st First degree connection
Experienced Accounting and Administrative Professional | MBA Graduate | Skilled in Office Management, Financial Analysis, and Process Improvement January 24, 2025, Martin was Jayalekshmi’s client
"I had the opportunity to work with Martin during my Global MBA program as part of an executive company project where he was my client. Throughout the project, Martin was professional and collaborative, ensuring I had the necessary context and resources to complete the work. His openness to ideas and feedback created a constructive environment, allowing me to achieve the project goals effectively. It was a pleasure working with Martin and Muu La Ltd. and I wish him continued success in his endeavors."
3. Nick Penton, 1st First degree connection
January 23, 2025, Nick worked with Martin but on different teams
"I first met Martin while volunteering for a grassroots well-being charity. We regularly raised money through street fundraising in various cities throughout the Midlands, organised charity events, and attended brainstorming meetings. Martin's focused attitude, entrepreneurial spirit and innate tenacity were a great asset to his volunteering role."
4. Rev Elizabeth Maitland, 1st First degree connection
Lead Dog Trainer at Wellbeing Dogs, Project Leader at The Homeful Project, OCAC Priest at Liberal Catholic ChurchJanuary 21, 2025, Rev Elizabeth managed Martin directly
"Martin Pold volunteered with RECOVERY Assistance Dogs from April 2012 – September 2015. He campaigned against compulsion in order to stop people being forced onto drugs and instead found the best way to help each individual.
He encouraged people to talk about their experiences with mental health. He learnt how to do centering therapy and creative therapy. He blogged and did his best to remove the stigma. He went enthusiastically to many different events and places to raise money for the charity. Martin went into the community and hospitals to act as advocates for and support people suffering from wellbeing issues.
Martin raised funds by running Leicester Half Marathon in October 2012, qualified finish time for 13,1 miles was 2 hours 46 minutes. He designed the original RECOVERY Assistance Dogs logo. He was part of the "Party Animals" animation creative team. He organised the charity music event at De Montfort University's Student Union."
Written by Rev Liz Maitland 21.01.25 (former Founder Member and Executive Director of RECOVERY Assistance Dogs.)
5. Kelly Grounds, 1st First degree connection
Lecturer in Work-Based Learning and Development at Leicester Castle Business School. July 4, 2023, Kelly worked with Martin but they were at different companies
"Martin has been a wonderful supporter of students at DMU and is enthusiastic in helping where he can. He continues to be involved in activities and his support of students in the Executive Company Projects has been invaluable. Thanks Martin!"
6. Jonathan Wright, 1st First degree connection
Team Leader at First Contact Plus. June 26, 2023, Jonathan was Martin’s mentor
"Martin is one of the most hardworking and proactive people I have worked with. His business knowledge is excellent and he is an asset to any company."
7. Paavo Pärn, 1st First degree connection
Architects and engineers will earn more and clients will pay less. Iffent. January 6, 2020,Paavo managed Martin directly
"Martin is a great person. I know him from year 2004. He has leader personality and he can motivate people around him."
8. Steven Lyons, 1st First degree connection
Helping cutting edge businesses innovate, grow and gain access to finance. September 30, 2019, Steven was Martin’s mentor
"I've always found Martin to be someone who approaches work with a great attitude. In my dealings with him I've found him to be hard working and organised. I awarded Martin a "Start-Up Bursary" whilst at D.M.U because his business which imports niche meats was well researched and addressed a gap in the market. I was impressed with how he pitched the idea at the time and am happy to see that the business is still trading 7 years after it was formed."
9. Audrey Ekuban, MSc, 1st First degree connection
MSc Data Science | Research Assistant and P/T PhD Student at Knowledge Media Institute (KMI), STEM, The Open University. October 4, 2017, Audrey worked with Martin on the same team
"It was a pleasure to work with Martin for 3 days at DMU Replay: Launch Support. I found him to be extremely helpful."
10. Andres Pent, 1st First degree connection
worker at Jeld-Wenworker at Jeld-Wen. November 19, 2012, Andres and Martin studied together
"Martin is a great student and a very good sportsman. And a very good businessman."
11. Ryan Abbott, 1st First degree connection
I.T. coordinator at RECOVERY October 4, 2012, Ryan was senior to Martin but didn't manageMartin directly
"Martin is an enthusiastic and driven member of our charity. He manages to collect substantial fund on a weekly basis."
12. Miles Weaver, 1st First degree connection
Systems thinking for sustainability. January 4, 2012, Miles was Martin’s mentor
"Diligent and eager student - a business man to watch!"
13. Neil Sherriff, 1st First degree connection
Lecturer at De Montfort University. December 21, 2011, Neil was Martin’s teacher
"Martin is an extremely motivated student with a keen entrepreneurial spirit and brings his experience of international business to the academic environment, bringing enthisiasm and direct business experience to his group."
