From Estonia to England
I am Martin Pold, an Estonian entrepreneur based in England. Muu La has been trading for five years, built on a simple belief: food should be genuine, traceable and good for you.
- Organic Food Importers of the Year, 2026/27 Prestige Awards winner
- Winner, Managing Director of the Year 2022
- Mentor, helping people start and grow businesses in the UK
- Champion of trade between the UK and Estonia
Much of my work is educating people about organic food and what it actually does: an organic lifestyle that makes you feel good, younger and stronger.
“Pure food, honestly made, with nothing to hide.”Martin Pold, Managing Director
A hello from Muu La
A short introduction to Muu La and HONEST NEKTAR, honey from Estonian hives brought to England.
The journey
Four honest steps from an Estonian childhood to a jar on an English shelf.
Roots and pure food
Growing up with Estonian forests, meadows and food you could trust without reading a label.
Business studies at DMU
Level 4 Certificate in Business Management and Enterprise at Leicester Business School, De Montfort University.
Muu La Ltd begins
Company number 13109871, importing organic food from Estonia to England, and still trading five years on.
HONEST NEKTAR in England
Organic honey, harvested and produced in Estonia, now sold across England.
What organic means to us
Organic is not a sticker on a lid. It is a way of producing food that respects the land it comes from and the people who eat it. For Muu La, four things are non-negotiable:
- Bee friendly: production that protects the colonies the honey depends on.
- Environmentally friendly: clean Nordic wilderness, kept clean.
- Genuine: honey and nothing else.
- Traceable: a QR code on every jar, back to the source.
People who have worked with Martin
“Professional and collaborative… his openness to ideas and feedback created a constructive environment.”
MBA graduate
“I awarded Martin a Start-Up Bursary at DMU. Well researched, well pitched. Happy to see the business still trading years after it was formed.”
Business mentor, De Montfort University
“One of the most hardworking and proactive people I have worked with. His business knowledge is excellent.”
Team Leader, First Contact Plus
Qualifications and accreditations
Credentials behind the jar and the business.
EU organic certification
Certified organic, with the EU organic logo shown on the HONEST NEKTAR label.
Level 2 Food Safety and Hygiene
Food handled and stored to recognised UK standards.
Level 4 Business Management
Certificate in Business Management and Enterprise, Leicester Business School, De Montfort University.