From hive to jar: how QR traceability works

Every jar of HONEST NEKTAR carries a QR code. It is there for one reason: so you can see where your honey came from without taking anyone’s word for it.

What happens when you scan

Point your phone camera at the code on the jar and open the link. It takes you to the source information for the honey inside, so you can follow the jar back through production in Estonia.

Why traceability matters

Honey is one of the most commonly faked foods in the world. Blends from several countries, added syrups and vague origin statements make it hard to know what you are buying. A code that links a specific jar to its source removes the guesswork.

What to look for on any jar

• A single named country of origin
• A batch number or traceability code
• A certification code if the honey is sold as organic

The bottom line

If you can trace it, you can trust it. Scan the code on your next jar and see for yourself.